| 摘 要: 小微企业是我国国民经济的重要组成部分,对整个经济平稳的增长起到了非常重要的作用。因此,推进 小微企业信息化建设,有助于帮助他们在开发新客户的同时保持老客户的稳定性,降低营销费用,促进销售稳步提升。 基于这个目标,提出了小微企业CRM(客户关系管理)系统的研发原则,给出了研发小微CRM系统的软件平台和工具, 以及CRM系统的概要设计和施工要点。 |
| 关键词: 小微企业;CRM系统;原型系统;概要设计 |
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中图分类号: TP311.56
文献标识码: A
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| Research and Design of Customer Relationship Management System for Small Enterprises |
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YU Kailan
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( Management School, Nanjing University of Posts and Telecommunications, Nanjing 210023, China )
yukl@njupt.edu.cn
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| Abstract: Small and micro enterprises are an integral part of China's national economy and play a very important role in guarantee the stable economic growth. Therefore, promoting the informationization of small and micro enterprises will help them to keep the old customers loyalty while developing new customers, reduce marketing costs and promote the steady improvement of sales. Based on this goal, the author proposes the development principles of CRM (Customer Relationship Management) system for small and micro enterprises in this research, and provides the software platform and tools for developing the CRM system, and the key points of the outline design and construction of CRM system as well. |
| Keywords: small and micro enterprises; CRM system; prototype system; profile design |
